Our creative direction for this project was to create a brand that feels elegant and most importantly, evoke feelings of sensitvity. We used a serif font with strong contrast to evoke a sense of sophistication and exude a high end editorial feel which will resonate with her target audience. The soft forms soften the rigid and strict feel that comes with using strong contrasts. The curved movements reflects a sense of closeness whilst keeping with the modern feel of her brand.
emotive / sensitive / closeness
Emily Bridgman is an editorial and wedding photographer that captures beautiful imagery that focus on the heart.